B2B Marketing Messaging Reduces Sales Effectiveness? Twisted but True!

FOR IMMEDIATE RELEASE Contact: Teri Yazdi - Silver Bullet Group, Inc. - 650-592-6471 - teri@silverbulletgroup.com

WALNUT CREEK, CA — May 6, 2008 — Does this sound familiar? Your company has spared no expense in training its sales force and providing it with a slew of slick, detailed marketing materials. Yet your highly motivated sales team keeps missing its revenue, profit and market share targets.

Internationally recognized sales and marketing effectiveness expert Michael Cannon, CEO of Silver Bullet Group, Inc., and... (read more)

Michael Cannon’s Next Book: Marketing Strategies that Really Work!

FOR IMMEDIATE RELEASE

Contact: Teri Yazdi - Silver Bullet Group, Inc. - 650-592-6471 - teri@silverbulletgroup.com

WALNUT CREEK, CA – December 18, 2007 – Silver Bullet Group founder and CEO Michael Cannon, internationally respected sales and marketing effectiveness expert, has recently signed with Insight Publishing to be one of a select number of leading marketing experts offering up their trade secrets in the forthcoming book, "Marketing Strategies That Really Work! Promote Your Way to Millions." Cannon joins an illustrious group of... (read more)

Silver Bullet Group Helps Agilent DCA-J Sales Increase by 30% While Reducing Support Costs by 50%

FOR IMMEDIATE RELEASE Contact: Teri Yazdi - Silver Bullet Group, Inc. - 650-592-6471 - teri@silverbulletgroup.com

Walnut Creek, California: December 2007 — Agilent Technologies, (NYSE: A), the world’s premier measurement company and a technology leader in communications, electronics, life sciences, and chemical analysis, retained the Silver Bullet Group (SBG) to increase the effectiveness of Agilent’s competitive messaging and training.

The partnership resulted in new marketing materials and competitive training that dramatically increased the Electronic Measurement Group’s (EMG) ability to compete in... (read more)

Why Can’t B2B Companies Get Their Messaging Right?

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Contact: Teri Yazdi - Silver Bullet Group, Inc. - 650-592-6471 - teri@silverbulletgroup.com

Why Can’t B2B Companies Get Their Messaging Right?

WALNUT CREEK, CA — November 27, 2007 — It’s a curious thing. Among B2B companies, there’s general agreement on the definition of high-quality messaging, yet the actual quality of most B2B messaging remains quite low. Why is this? It’s a critical question that needs to be asked and then addressed — i.e., marketers need to develop... (read more)

Michael Cannon Presents His Sales Messaging Workshop for the Silicon Valley Product Management Assoc

FOR IMMEDIATE RELEASE Contact: Teri Yazdi Silver Bullet Group, Inc. 650-592-6471 teri@silverbulletgroup.com

WALNUT CREEK, CA – October 3, 2007 – Silver Bullet Group CEO Michael Cannon, an internationally acclaimed sales and marketing consultant, will conduct his signature workshop, “Sales Messaging: The Best Way to Increase Your Revenue and Marketshare!” on Saturday, October 27, from 8:30 AM to 12 noon at the Hilton Santa Clara. His workshop, part of the Silicon Valley Product Management Association’s Workshop Series, will explore the key... (read more)